Sears going 'back to the future' to win shoppers back after bankruptcy

Ditulis oleh: kareem kalby

Dipublikasikan: Kamis, 04 April 2019

To win back customers after bankruptcy, Sears wants to go “back to the future.”

That’s how Peter Boutros, chief brand officer of Sears and Kmart and president of the Kenmore, Craftsman and DieHard brands, thinks of the company’s efforts to make itself relevant to today’s shoppers by drawing on...

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