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'Like a Girl': How a Chicago ad exec used a Super Bowl ad to turn a playground insult on its head

The small girl faces forward into the lights as the camera rolls, chin up, all determination and focus in a fluffy pink sundress. Her eyes are bright. She is missing at least one tooth. “What does it mean to you when I say run like a girl?” says the director, off camera. She blinks, squeezing up...



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